hhms: 阪急阪神マーケティングソリューションズ株式会社 logo main

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In Kansai, the region that forms the foundation of our business, a new phase is now beginning in the wake of last year’s Expo 2025 Osaka, Kansai. At our base in Umeda, work has begun on a renovation of Osaka-umeda Station on the Hankyu Railway, as part of our efforts to realize the Umeda Vision announced by Hankyu Hanshin Holdings, Inc. in 2022. The urban landscape continues to evolve.

Our company’s distinctive physical resources are concentrated in Umeda, and the area’s transformation presents a major opportunity for us. At the same time, the lives of the people who pass through and spend time there will also continue to change. The changes will not remain confined to Umeda alone but will spread beyond it. As a company that upholds the principle of “Creating new cultures, hand in hand,” we believe our role in this process will be significant.

Our greatest resource is people. As AI continues to evolve at a dramatic pace, we are increasingly challenged to reflect on what we, as human beings, ought to do. Yet when it comes to “creating new cultures,” the presence of people remains indispensable. We are entering an era in which places and people alike become media. It is also a time when the boundaries between digital and analog, and between the virtual and the real, are rapidly losing their meaning. As the excitement of the Expo gradually settles and a new wave of energy begins to emerge in Umeda, now is the moment for hhms: to reexamine what it truly means to “create new cultures” and move steadily forward.

Representative Director, President & Chief Executive Officer Hitoshi Ueda

In April 2026, hhms: turned six years old. In human terms, this is the age at which a child enters elementary school. Since our birth, we have gone through many challenges and reached many milestones. Yet thanks to the warm support and encouragement we have received from so many people, we have grown into a healthy and resilient organization. We would like to express our sincere gratitude.

How we choose to act at this school-age stage, a period full of potential, is critically important. In developmental psychology, as described by Erik Erikson, this stage of life is seen as a time when individuals take the initiative while facing a wide range of challenges. Through experiences that do not always go as planned, they develop resilience to stress, discover their roles within a team, and learn to negotiate. It is also a period for building a sense of achievement through repeated moments of success.

Moving beyond our early momentum—which was immediately tested by the COVID-19 pandemic—and a period of instability, we are now entering a stage in which our organizational foundation is beginning to take shape. Drawing on both the hardships we endured and the successes we achieved in our early days, we aim to further strengthen our expertise and efficiency as an organization and establish a strong sense of competence dedicated to contributing to society.

In an elementary school play, not everyone is cast as a prince or a princess. Other roles, such as a tree standing quietly in the castle garden, are just as essential. In the same way, we aspire to be a company that serves society by fulfilling its supporting role with care and integrity. To achieve this, every member of hhms: will continue to acquire and refine the skills needed for their role. Each of us will strive to become a sincere and steadfast “roadside tree,” a quiet but valuable supporting player.

In fiscal year 2026, we sincerely hope you will join us in sharing moments that move the heart, as we work to deliver inspiration to our audience, which is society itself.

We look forward to co-creating deeply meaningful growth experiences together in the year ahead, along with success whenever possible.

Representative Director, Executive Vice President Akihiro Miyatake