solutions - hankyu hanshin marketing solutions Inc.

solutions

Providing Branding Solutions That Change Businesses into Culture—
We Support Your Entire Marketing Operations from the Consumer’s Perspective.

We serve our corporate clients as a supportive partner in their endeavor to achieve business growth.
We support the entire branding process, from the formulation of strategies to their implementation and improvement, while responding promptly to rapid changes in the market and diversifying consumer needs.
We go beyond helping you to solve the challenges you currently face;
by continuing to stand by you from the starting point of your business, we offer you effective cooperation and optimal solutions for sustainable business growth.

research

Visualizing potential needs

Market analysis
(focusing on customers, competitors, and/or our corporate clients themselves)
Customer analysis
Web and social media research
Website analysis and design of improvement strategies
Identification of challenges to be solved

planning

Identifying challenges and designing appropriate strategies

Concept (purpose)
development
Brand development
Development of brand stories and statements
Development of corporate identity (CI), mind identity (MI), and visual identity (VI)
Target design
Positioning design
Experience value design
Marketing attribution process,
from design to analysis
Definition of key performance indicators (KPIs) and key goal indicators (KGIs)
PDCA (plan-do-check-act) process design
Comprehensive communication design

communication design

Developing optimal solutions through the power of creativity

Development of creative advertisements
Website creation
E-commerce site creation
Photography
Video and visual creation
Editorial design and creation
Package creation
Intellectual property (IP) procurement and management
Corporate communication support

promotion

Enhancing experiential value by combining real and digital experience

Event and spatial-design planning
Event venue installation and operation
Campaign planning and operation
In-store promotion planning
Social media promotion planning and implementation
Digital promotion planning and implementation
Signage planning and installation management

OOH & media

Providing comprehensive solutions that combine public transportation, the mass media, and the web

General transportation advertising agency
(on the Hankyu, Hanshin, Kita-Osaka Kyuko, and Kobe City Transportation lines, as well as along the Osaka Station underpasses)
Original media “TOKK”
Integrated media buying
Web and social media advertising
(via search engines, social media, videos, etc.)
Other forms of transportation advertising
Newspaper, TV, radio, and magazine advertisements

after sales service

Continuing to support you even after the strategies are implemented in order to create even greater value

Effect assessment and data analysis
Reporting and improvement proposals
Website operation and analysis
Social media operation and effect verification
E-commerce site operation
App operation
Content operation
Digital signage operation